In a world dominated by reason and rational intelligence, the capacity for making is undervalued. It seems to be enough for people to have ideas to believe that they are innovating : « I think, therefore I am! ». The more ideas are governed by emotions, the more the thinker is governed by strong personal convictions. However, the world of ideas is an abstract world, where everything is still possible: it is a comfortable place to stay.
The transition to making is a stage of maturity in innovation that is hard for most innovators to reach. Making is like climbing a mountain : it requires efforts, persistence, focus and endurance. However, making something produces a profound sense of personal fulfilment. We become creators and this real act of creation enables us to fulfill ourselves by leaving a trace that can sometimes be permanent: “I make, therefore I am.”
To achieve fulfilment as an innovator is to make something that lasts.